Google and other search engines will make pirated films and TV shows tougher to find from 1 June

The major challenge being faced by the entertainment industry in the world today is piracy. Hope on the side of the entertainment industry has been sighted as the search engine companies and entertainment industry representatives are 'extremely close' to signing an agreement. Google and a number of unnamed search engine companies are in talks with entertainment firms over a new code designed to reduce how many links to pirated content appear in search results.

After a meeting section chaired by the UK’s Intellectual Property Office, the companies have come to the agreement that the new measures should be introduced on 1 June.
Search engines are being blamed all the time for making the internet piracy to be on the increase, just by making it easier for users to track down content, and copyright holders have been left frustrated by their efforts to combat the problem.

Although the agreement between the two parties have not been sealed, the government helped to bring Google and the entertainment industry representatives together, but the companies are trying to reach a voluntary agreement.

Baroness Buscombe said that “the search engines involved in this work have been very co-operative, making changes to their algorithms and processes, but also working bilaterally with creative industry representatives to explore the options for new interventions, and how existing processes might be streamlined."

 More updates concerning the agreement will be conveyed.

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