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Google tests publishing tech similar to Snapchat

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Google is cooking up some stuff that may be similar or even better than Snapchat.

The Reuters has reportedly said that Alphabet Inc's Google is developing technology that media companies could use to create stories similar to those found on Snapchat's "Discover" platform, a person familiar with the plans said on Friday.

The Google's project dubbed "Stamp," is in the early stages of testing with publishers, said the person, who spoke on condition of anonymity.

Google joining the race with Facebook Inc, Snapchat inc and some of the tech firms is in the bid to develop publishing tools for media companies, hoping to fill their own apps with news, entertainment, sports and other content.

According to the Reuters, these companies are faced with the challenge of making tools faster and easier to use than a web browser, while creating an interesting experience for users.

Features of Snapchat Discover: Snapchat's "Discover" tab integrates video clips with text and photos, allowing users to skip to a new story or advertisement with the touch of a finger.


Google said in a statement: "We don't have anything to announce at the moment but look forward to sharing more soon."

The name Stamp echoes an existing Google product, Accelerated Mobile Pages, or AMP, that allows for faster loading of online news stories.

The source, Reuters also added that Google has been in discussions with several publishers, including Vox Media, Time Warner Inc's CNN, Mic, the Washington Post and Time Inc to participate in the project.

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